Entertainment
Pepsi Proposes Cola and Milk for the Holiday Season
Offer Santa a glass of “Pilk” this Christmas.
If you happen to look into the refrigerator during the early hours and find yourself not completely lucid, you might feel inclined to blend any two beverages that catch your attention. This typically leads to creations like “Pilk,” a fusion of Pepsi cola and milk. This holiday season, however, Pepsi invites you to indulge in Pilk at any time of the day, not just at 3:00 AM.
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Pepsi initiated a new hashtag movement named “#PilkandCookies” this week, encouraging individuals to relish a tall glass of Pepsi and milk during the Christmas festivities.
“Mixing Pepsi and milk has been a covert trick among Pepsi enthusiasts for a while,” stated Todd Kaplan, Pepsi’s head of marketing, regarding the campaign.
“Given the emergence of the ‘dirty soda’ trend on TikTok and across the nation, we felt that Pilk and Cookies would be an excellent way to merrily celebrate the holidays,” he further remarked.
The era of milk and cookies is gone. It’s circulating that Santa favors Pilk…a surprising twist on dirty soda that caught you off guard @lindsaylohan ? Be a part of the mischievous list by following @Pepsi & share a ? or ? of your ?+?+? with #PilkandCookies #Sweepstakes and you could win holiday cash pic.twitter.com/KrTNZJxNqW
— Pepsi (@pepsi) December 1, 2022
Pepsi is not only riding on the coattails of TikTok trends but is also urging those who are curious about Pilk, whether out of morbid curiosity or not, to give it a shot and share their experience on Twitter. Participants who follow Pepsi on Twitter and post a tagged image of themselves with a glass of Pilk and cookies will be eligible for a sweepstakes. 25 random participants will be selected to receive a $1,000 prepaid gift card. Even if the notion of Pepsi mixed with milk disgusts you, it might be worth a try; after all, what’s a bit of minor digestive discomfort in the grand scheme of things?
