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TikTok Increases Video Duration to Ten Minutes


TikTok Increases Video Duration to Ten Minutes

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Despite facing a few controversies in recent years, TikTok still stands out as one of the most widely-used social media platforms, boasting an active user base exceeding one billion. Similar to the success of the now-defunct video platform Vine, TikTok’s concise video content has resonated especially well with younger users who appreciate its role in fostering creative video production and storytelling. On the business front, TikTok continues to face tough competition from YouTube, prompting a strategic move to align itself better.

In a recent development, TikTok has announced a significant extension of the video time limit for user uploads, from three minutes to ten minutes. A TikTok spokesperson shared, “We continuously explore new avenues to enhance our community’s experience and enrich the TikTok journey. Following the introduction of longer videos last year, providing more time for creativity and entertainment, we are thrilled to introduce the capability to upload videos up to 10 minutes. This expansion is aimed at unlocking further creative opportunities for our global creators.”

Interestingly, this shift mirrors the trajectory of YouTube’s evolution, as YouTube previously enforced a ten-minute limit on videos in its early years. As these platforms vie for market share, facing additional competition from platforms like Instagram and Snapchat, they appear to converge towards a common format to enhance their appeal and reach.

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