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Taco Bell Trials Tacó Subscription Service

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Taco Bell Trials Tacó Subscription Service

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Membership plans are currently trending; rather than purchasing items individually, simply pay a fixed monthly charge and acquire as much merchandise as you desire whenever needed. This structure is surprisingly versatile. There exist subscriptions for streaming services, clothing, grooming products, and even… taco memberships? Well, it’s certainly not the oddest subscription concept I’ve encountered.

Taco Bell has initiated a trial program in Tucson, Arizona, tentatively named the “Tacó Lover’s Pass.” For a monthly cost ranging from $5 to $10, depending on your location, you can claim one complimentary taco at Taco Bell daily for a period of 30 days. This includes the standard crunchy tacos, soft tacos, potato tacos, and, naturally, the Doritos tacos. Upon subscribing to this plan, individuals receive a unique feature in their Taco Bell mobile app enabling them to include their daily free taco while placing an order.

Taco Bell is not the inaugural restaurant chain to experiment with such an idea, as previous noteworthy ventures include Burger King and Panera Bread, albeit those schemes were exclusively for coffee purchases. Taco Bell’s aim is to engage customers with a modest introductory fee and complimentary tacos, subsequently enrolling them in their loyalty initiative. As per Yum Brands, the parent company of Taco Bell, individuals actively participating in the loyalty scheme have manifested spending up to 35% more within their premises routinely. The subscription initiative also provides the added advantage of proffering actionable insights into consumer ordering preferences and spending patterns, allowing the establishment to finely tune their offerings and initiatives.

The Tacó Lover’s Pass will be accessible via the Taco Bell app in designated Tucson areas until the conclusion of November. There is currently no confirmation on whether Taco Bell intends to expand this initiative to other regions.

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