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Taco Bell Steps into the Quick Serve Chicken Competition
Wow, the past year saw a widespread obsession with chicken sandwiches among fast food enthusiasts. Though I don’t quite understand the hype, the frenzy sparked by establishments like Popeyes and KFC has engulfed the public. Even eateries traditionally off the chicken sandwich radar are diving into this trend. With Taco Bell known for its creativity, they may just outshine the rest.
Taco Bell recently announced their rendition of the classic chicken sandwich, named the Crispy Chicken Sandwich Taco. This fresh addition to their menu will feature crispy fried chicken encased in a flatbread taco shell, generously topped with chipotle sauce. For those seeking more heat, an alternate spicier version garnished with sliced jalapeno will be available. Each of these sandwich-inspired delights will be priced at $2.49.
Taco Bell’s twist on the “chicken sandwich wars” is a “taco” https://t.co/pcEiurETU3 pic.twitter.com/by4VMs1YbE
— Eater (@Eater) February 22, 2021
Yum Brands, the parent company of Taco Bell, has noted a faster growth in chicken sales and development compared to beef, attributing to the recent boom in fast food chicken offerings. The Crispy Chicken Sandwich Taco will undergo trial runs at Taco Bell outlets in Nashville, Tennessee, and Charlotte, North Carolina, starting March 11. While it’s not Taco Bell’s first attempt at highlighting chicken, the current chicken-craze climate may work in their favor this time.
Hot on the heels of Taco Bell’s announcement, McDonald’s has disclosed their own lineup of crispy chicken sandwiches, with Wendy’s, Burger King, and KFC also contemplating their unique innovations. For chicken enthusiasts, these times are indeed a feast.
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