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Popeyes Aims to Enhance Convenience of its Outlets

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Popeyes Aims to Enhance Convenience of its Outlets

Popeyes is looking to enlarge and speed up their drive-thru services.

After launching their beloved chicken sandwich in 2019, the fast-food giant Popeyes quickly rose to prominence in the industry, leading other competitors to strive for similar success. However, the popularity of the chicken sandwich exposed an issue: many Popeyes outlets were not prepared to handle a surge in customers efficiently.

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To tackle this issue, Restaurant Brands International, the parent company of Popeyes, is planning to expand the current outlets by introducing roomier and quicker drive-thrus to streamline customer orders.

“The development team is actively working on enhancing the franchisee format and site selection to enhance guest convenience at Popeyes,” stated RBI CEO Jose Cil during an analyst call.

Jose Cil also mentioned, “Most of the new Popeyes locations opening in 2022 in North America will have freestanding, single, or double drive-thrus, offering increased convenience and often outperforming the system average.”

Cil emphasized, “Improving guest convenience at Popeyes entails more than just infrastructure changes; we must also ensure a consistent experience across various order modes and platforms.”

In addition to modernizing existing outlets, RBI aims to launch at least 200 new Popeyes locations across North America soon, most likely embracing the updated drive-thru model right from the start.

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