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PepsiCo and Beyond Meat Collaborate on Plant-Based Jerky Innovation
The previous year saw PepsiCo and Beyond Meat come together to establish the PLANeT Partnership, a strategic alliance focused on introducing a fresh array of plant-derived snacks and beverages. This venture proved advantageous from a commercial standpoint; PepsiCo gains entry into the thriving plant-based food sector, while Beyond Meat, a relatively youthful enterprise, benefits from PepsiCo’s substantial assets.
A recent report by Bloomberg shed light on what could potentially be the maiden offering from the PLANeT Partnership: a package of wholly plant-based jerky. As per the report, a YouTuber named Amber Criste procured a trial pack of this snack from a nearby boutique grocer and lauded its delectable flavor. The jerky, as stated on the packaging, is completely plant-based, free from soy, GMOs, or gluten, and boasts a plant protein content of 10 grams. Neither PepsiCo nor Beyond Meat have provided any statements regarding this video or Bloomberg’s coverage at present.
PepsiCo and Beyond Meat’s cooperative endeavor is set to unveil a plant-based jerky: The joint venture between Beyond Meat and PepsiCo is gearing up to introduce a plant-based jerky as its inaugural product, as per Bloomberg’s report. https://t.co/i8U8drHioF pic.twitter.com/R1X2z9etNB
— TradeFlo (@TradeFlo) January 19, 2022
In a fiercely competitive plant-based market, they certainly won’t be the first to dabble in jerky creation. Companies like Conagra Brands have already rolled out their own plant-based jerky, although the key distinction between Conagra’s version and Beyond’s lies in Conagra’s utilization of wheat and soy as primary ingredients.
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