Entertainment
Pepsi Reintroduces Peeps Flavour for the Spring Season
The soda with a marshmallow taste is back but for a limited period.
During the year 2021, with the COVID-19 pandemic still creating an unusual situation for everyone, Pepsi decided to experiment with a unique idea: they launched a special edition drink inspired by Peeps, the marshmallow candies shaped like birds and bunnies. The beverage quickly gained popularity, with enthusiasts affectionately dubbing it “Peepsi.”
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Fast forward two years, Pepsi and Peeps have decided to stage a repeat performance by reissuing the Peeps flavour as part of a limited-time promotional offer for the spring season. The significant change this time around is that during the initial run of the flavour, it was exclusively distributed to contest winners. However, now it’s hitting the shelves of all major retailers for everyone to enjoy.
“We are thrilled to revive our partnership with PEEPS®, reuniting two legendary brands following the overwhelming interest in 2021,” remarked Pepsi brand director Katelyn Meola in a joint statement from Peeps and Pepsi. “This collaboration is truly exceptional – a delightful and revitalizing experience welcomed by two devoted fan communities, delivering unapologetic delight to Pepsi and PEEPS® enthusiasts nationwide. Given that only a handful of followers had the opportunity to savor the sought-after cans last time, we are excited to offer the chance to indulge in PEPSI® x PEEPS® to everyone across the country this time.”
#PEPSIxPEEPS from @pepsi is officially back and now available for a limited time nationwide! ??? pic.twitter.com/Z5DQNNGAhK
— peepsbrand (@PEEPSBrand) February 14, 2023
“Continuously seeking innovative ways to bring our delightful Marshmallow flavour to our fans, the PEEPS® Brand has truly set a new precedent with the Pepsi partnership, providing a unique expression of their PEEPSONALITY®! Following the overwhelmingly positive reaction from our followers to the inaugural PEPSI® x PEEPS® collaboration, we are excited to reintroduce this offering just in time for the spring season,” expressed PEEPS® Brand Manager Caitlin Servian.
