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Lawsuit Against Meta for Unauthorized Name Usage


Lawsuit Against Meta for Unauthorized Name Usage

A major corporation, formerly known as Facebook, rebranded itself as Meta to align with CEO Mark Zuckerberg’s growing fascination with the digital realm known as the “metaverse.” However, despite the rebranding, the company continues to be predominantly recognized by its former title. This has caused dissatisfaction for a specific company that desires a complete return to the previous name.

In recent days, an innovative art enterprise, also named Meta (distinguished as, declared its intention to take legal action against Meta for appropriating their title and breaching the trademark established by their brand.

“On October 28, 2021, Facebook adopted our META identity, which we painstakingly built over a twelve-year period,” expressed on their official site. “After fruitless negotiations with Facebook over the past eight months, we had no recourse but to initiate legal proceedings against them.”

Per the complaint from, the association of Meta’s branding has impeded their business expansion since the numerous scandals surrounding Facebook have created a sense of mistrust among the public towards the name. The complaint asserts, “Meta is now unable to offer products and services under the META label,” as it is likely for consumers to erroneously assume that Meta’s goods and services are affiliated with Facebook and the negative reputation associated with the platform.

As of this moment, Meta has not issued a response regarding this issue.

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