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‘Family Guy’ Producers Develop Vaccine Public Service Announcement
Shows with a comedic focus like Family Guy often operate within a self-referential world, allowing for commentary on various current affairs without delving into weightier subjects such as the COVID-19 crisis. Viewers tune in to these shows for amusement, not to be confronted with profound anxieties. Nevertheless, a longstanding series like Family Guy garners considerable attention, so leveraging this visibility to promote a positive message makes perfect sense.
Creator of Family Guy, Seth Macfarlene, in collaboration with the show’s writers and a special team of epidemiologists and scientists, crafted a concise PSA emphasizing the significance of getting vaccinated against COVID-19, debuting it on Twitter and YouTube. The clip depicts Stewie and Brian accompanying Peter (all voiced by Macfarlene) to the vaccination center, where Peter displays hesitancy. In an effort to elucidate the importance of vaccination, Stewie and Brian embark on a brief journey inside Peter’s body in a style reminiscent of Mr. Peabody & Sherman, explaining the workings of vaccines.
Watch the latest #FamilyGuy Short! Stewie and Brian explore Peter’s inner workings to shed light on vaccine mechanisms.
Interested in COVID-19 vaccine details? Visit https://t.co/Yz9vi7AYYD for precise and up-to-date information to help us return to our treasured moments. pic.twitter.com/d08P2VjlcU
— Family Guy (@FamilyGuyonFOX) September 21, 2021
“Vaccines shield us from illnesses by triggering our immune system without actual infection risks, thus preparing the body to combat real threats. Certain COVID vaccines function by exposing the immune system to proteins resembling the virus’s spike proteins but incapable of causing infection,” explains Stewie, while white blood cells battle virus look-alikes resembling Meg for some inexplicable reason. He also elaborates on how the vaccine safeguards the body and stresses the importance of achieving widespread vaccination. Peter, content with the explanation, receives the shot, though momentarily taken aback by the Bart Simpson-themed Band-Aid.
“We are pleased to have collaborated with some of the nation’s leading experts in immunology and epidemiology on this PSA. Despite being confounded by their feedback, we heeded all advice,” remarked the show’s executive producers and showrunners, Rich Appel and Alec Sulkin, in a joint statement.
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