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Burger King Unveils 2021 McRib Launch
Burger King’s legendary McRib sandwich is more than just a shapeless pork slice coated with BBQ sauce nestled between some bread slices: it’s an iconic cultural symbol. After its peculiar scarcity during the 80s, 90s, and early 2000s, the McRib has become a keystone of the fast food enthusiast community, a mythical sandwich that fans tirelessly pursue akin to sightings of the Loch Ness Monster. However, in recent times, Burger King has acknowledged the cultural significance of the McRib, and aside from its occasional appearances across the nation, it has committed to at least one annual nationwide release. That time is approaching once more.
On Wednesday, Burger King teased a cryptic message on its official Twitter account, stating “activate your notifications for a major announcement tomorrow.” This seemingly simple message sparked a frenzy of speculation, as it usually does, but the answer arrived this morning: the McRib will be back again this year, this time on November 1, 2021. The timing is quite close to last year’s national debut in October, and apparently, this timing is intentional.
nobody:
me: it’s about time we reintroduce the McRib on 11.1
— Burger King (@BurgerKing) September 30, 2021
According to Mike Bullington, Burger King’s chief heritage curator, the McRib is most enjoyable during the colder months. “Whether you’re a devoted McRib fan or trying it for the first time, there’s no denying the McRib’s status as one of the most iconic sandwiches of the past four decades, and we have received countless emails and tweets from fans to verify it,” Bullington stated.
Details are yet to be revealed regarding the price per location or the duration of availability, but considering they are promoting it as “McRib season,” it is likely to be on the menu for at least the entirety of November.
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