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‘Black Widow’ Achieves $80 Million in Revenue on Opening Weekend
The most recent addition to the Marvel Cinematic Universe, Black Widow, had its premiere over the weekend. The portrayal of Natasha Romanoff by Scarlet Johansson, also known as Black Widow, a former SHIELD operative and member of the Avengers, once again captivated the audience. Although Black Widow may not possess the same superhuman abilities as her fellow Avengers, her intricate narrative and action sequences have once again proven to be lucrative for both Marvel and Disney.
Black Widow was simultaneously launched in theaters and on Disney+’s Premier Access subscription service. The film grossed approximately $80 million in the domestic box office during the weekend, while earning an extra $60 million through Disney+. Additionally, international theater ticket sales contributed an additional $78 million. Even exclusively considering the domestic box office revenue, Black Widow now holds the title of the top-grossing movie since the onset of the COVID-19 pandemic, surpassing the previous record-holder, F9, by a significant $10 million.
“This method of reporting a film’s opening weekend earnings is unprecedented, but Disney deserves recognition for providing a breakdown of revenue from both traditional box office screenings and streaming services,” noted Shawn Robbins, the lead analyst at Boxoffice.com. “This level of transparency is a positive step for the industry, despite the unique challenges and circumstances of our current era.”
#BlackWidow has accumulated over $218M during its global debut.
– $80M from the domestic box office
– $78M from the international box office
– Over $60M on Disney+ Premier AccessCheck out our review of the movie: https://t.co/4IHnhw0O0h pic.twitter.com/ryAegTMGyq
— DiscussingFilm (@DiscussingFilm) July 11, 2021
“Marvel’s established brand value is nearly unparalleled, and this is evident in the historical box office success of the Marvel Cinematic Universe films,” stated Paul Dergarabedian, a senior media analyst at Comscore. “Thus, it comes as no surprise that Black Widow achieved the most significant debut and drove the highest total weekend earnings during the pandemic.”
While this financial achievement is commendable for Marvel and Disney, it raises a fundamental question: Will Disney persist with the dual release strategy of premiering films in cinemas and on Disney+ in the future, or will they revert to an exclusive theater-centric approach? The data suggests that this hybrid model may serve as a viable interim solution until the global situation stabilizes post-pandemic. Nonetheless, Disney has already confirmed that their upcoming MCU project, Shang-Chi and the Ten Rings, will have a theatrical-only release. The performance of this film could dictate Disney’s future strategies.
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